In this high-energy episode of the Pets Add Life Podcast, recorded live from Global Pet Expo, hosts Chris Bonifati and Kristen Levine explore major industry trends, important consumer warnings, and inspiring stories from across the pet world. From the rise in pet scams to generational shifts in pet ownership and the powerful role of storytelling in adoption, this episode highlights how awareness, innovation, and creativity are shaping the future of pets and their people.
Kristen shares a critical warning about the rise in pet scams, noting that up to 80% of puppy ads on social media may be fraudulent, and offers practical tips to help pet parents identify red flags and avoid being misled when searching for a pet online.
Chris highlights new insights from APPA data showing that Gen X empty nesters and Gen Z consumers are driving significant growth in the pet industry — an unexpected combination that is fueling adoption, spending, and long-term engagement.
Special Guest:
Jane Lauder, Founder, Talk Ventures
Adam Goldberg, Founder, Second Shot Adoption Photography
Lisa Marie York, NYC Yorkie Girl
Pet Product Recommendations:
My dog gets anxious when I leave the house, barking, pacing, and chewing — how can I help reduce separation anxiety? (Submitted by Rachel from Chicago, IL)
My cat hides whenever guests come over — how can I help her become more comfortable and social around new people? (Submitted by Lauren from San Diego, CA)
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