Pets Add Life

Pets Add Life (or PAL, as we like to call it) promotes the joys and benefits of pet ownership… and trust us, there are a lot! Our goal is to educate pet parents about things like the human-animal bond, responsible pet ownership, and how and where to find your next pet. How do we do it? Through videos, quizzes, contests and more that give you all the pet feels.

Founded by the American Pet Products Association (APPA), the leading trade association for the pet products industry, PAL is uniquely positioned to help educate you about everything you need to know about pets.

Find Your Feeling

There’s something magical about the way pets make us feel. According to HABRI, studies show 74% of pet owners reported mental health improvements from pet ownership and 96% noted their pet has had a positive impact on their life. Still not convinced? Check out PAL’s PET FEELS videos to learn more about the power of the human-animal bond.